Why is SEO an important part of website promotion? Is it worth to buy backlinks? A number of advantages will answer this question:
Long lasting effect. The result from SEO-work can persist for a long time, even after the termination of cooperation with the SEO-specialist. However, there will always be someone who has the best site, because competitors do not stand still. It is important to analyze positions, competitors and carry out optimization adjustments. It is not the fact that what worked yesterday will work tomorrow.
Low cost. SEO is much lower in price relative to many ways of website promotion and advertising. In addition, after the termination of the promotion work, the received traffic will be free, while the flow of visitors from advertising networks ends with the budget.
Conversion increase. Thanks to search engine optimization, you can significantly increase conversion. Increase to a greater extent is achieved through SEO-work, which includes improving the design, functionality, usability of the site.
Trust in organic extradition. Users trust the results of organic search results more than contextual advertising – organics look more natural and unobtrusive.
The ability to earn income. Everything is clear with the commercial site – ideally, sales increase as traffic increases. Successful information sites can be earned through advertising: contextual blocks, teasers, banners, affiliate programs, selling links, posting articles, etc. Using SEO optimization, information sites attract a lot of traffic, thereby helping the owner to earn money.
Access to new regions. Even if the business is concentrated in one city, nothing will hinder attracting customers from other regions, for example, using regional subdomains.